Corporate sponsorships and sports have a long history.

But in the last 20 years, at least over the time period that I have been a die-hard sports fan, it seems like corporate sponsorships have gone to a new level. For instance, how many bowl games in college football have ridiculous names because of corporate sponsorships?

The Waste Management Phoenix Open...brought to you buy trash. (Image: helloerica/Flickr)

How about the PapaJohns.com Bowl or the competing Little Caesar’s Pizza Bowl? The sponsors take over the bowl and drop the traditional name. I still call Atlanta’s bowl game the Peach Bowl and not the Chick-Fil-A bowl.

Anyway, I say all this because this week’s tournament on the PGA Tour reminded me of this trend. The Waste Management Phoenix Open is underway. Fabulous.

It’s not like the PGA hasn’t had corporate sponsors for years: Buick, AT&T, BMW, Coke. But something about the ridiculousness of this week’s tournament name reminded me of the ridiculousness of college football bowl games. Perhaps the Waste Management Phoenix Open’s slogan is: “Welcome to the Waste Management Phoenix Open. Don’t poop on the players.”

In this down economy, the Tour needs sponsors, so even a company that is full of crappy, stinky poo is fair game. All we need now is a port-a-potty endorsement from John Daly and we are good to go. The advertisement could go something like this:

“Hi. I’m John Daly. When you’ve got to go, you’ve got to go. That’s why Big John’s Port-a-Johns are here for you. Next time you just can’t wait, take a quick sprint across the 7th fairway, hop in to one of Big John’s Port-a-Johns, and do your business in peace. You’ll be able play the rest of your round with a relaxed stomach and a relaxed swing. With Big John’s Port-a-Johns, you can drop your business while you drop your scores. That’s what we’re all about. Thanks.”

So what do you think? The beauty of corporate sponsorships is that you never really know. As crazy as it sounds, do you really think John Daly wouldn’t endorse a port-a-potty company for a couple of million?

Coming in 2011: The Michael Jordan Hanes Underwear Los Angeles Open.

Forgive me. I know this is a golf blog. I love golf, and I stay on subject about 90 percent of the time. But anyone who knows me knows I LOVE college football, specifically the University of Georgia.

At the risk of ticking off any of my loyal golf visitors, I’m posting this incredible video that was featured on College Gameday yesterday. Mark Richt is an incredible coach, but an even better person. This guy truly lives out the faith. Even if you don’t like Georgia, or you don’t like football at all, you’ve got to appreciate this.

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Georgia just got the living crap beat out of them.

Coach Richt, retire the black jerseys. It was nice last year. But, apparently the guys thought they could just throw the black jerseys on and win. UGA was not prepared for Alabama. 

Willie Martinez, the UGA defensive coordinator, got abused in the first half. Not since Steve Spurrier and the Florida Gators visited Athens in 1995 have I seen such a beating in Sanford Stadium. God help us.

Don’t let the final score of 41-30 fool you. Alabama owned Georgia. Embarassing.

On the bright side, I did shoot a decent round of 73 this morning. But my 28-17 prediction was a joke. At least Florida lost to Ole Miss. That’s good news. Maybe UGA will get another shot at Bama in the SEC Championship. But after that abysmal showing, it looks like any national title hopes are done.

So much for the perfect man day.

So this week my wife began her 7 on/7 off shift at the hospital. That basically means she works 80 hours, including weekends, during one week, then has the next week off.  On the down side, the weeks she works are very long and tiring. But on the bright side, she has every other week off…not a bad deal.

Tomorrow is my first Saturday adapting to this new schedule.  So, in my wife’s absence, I’ve loaded the day with activities that only a 32-year-old golfaholic, college-football-obsessed male could appreciate.

Let’s take a look at the brilliance of September 27, 2008: the perfect man day.

6:45 a.m: Arise from slumber. Shower.

7:30 a.m: Arrive at McCabe Golf Course. Many practice swings to loosen old bones.

8:00 a.m: Tee off at McCabe, playing with Tom, Lewis, and Alex.

12:30 p.m: Putt out on 18…I’ll take a 76 since I’ve never played on this course.

1:30 p.m: Meet beautiful wife for lunch.

2:30 p.m: Return to house. Take up residence on west side of couch. Watch ESPN Gameday (recorded from this morning) at the Georgia-Alabama game. Mock Lee Corso, who inevitably will pick Bama to win.

4:00 p.m: Watch second half of Auburn-Tennessee game. Enjoy another Phil Fulmer loss and a Tennessee implosion.

6:00 p.m: Begin pacing. Determine proper angle on couch from which to watch Georgia game. East or West?

6:45 p.m: Tune to kickoff of the Georgia-Alabama game. Turn off all communication with outside world. If Bama scores first, change to another seat. Adjust lighting as needed. This is important stuff.

8:30 p.m: Welcome beautiful wife home from work. Invite her to watch game. Kiss her as she politefully declines, choosing to watch recorded season premiere of Gray’s Anatomy instead.

10:00 p.m: Celebrate 28-17 Georgia victory. High five beautiful wife, who has just finished watching Gray’s Anatomy. Yell, “Go Dawgs” and “War Eagle” as a unified family (until November 15).

11:00 p.m: Return to slumber. Dream of November 1, when Georgia will put the beatdown on Florida.

Were tomorrow a day in February, I’d be screwed. No wife around, no sports of significance on television. But the beauty of the fall will be in full force. College football and golf…two of life’s great diversions, meeting together for a perfect storm.

And to recap my predictions…a 76 on the golf course. And a 28-17 Georgia victory over Alabama. Hold me accountable, people. Hold me accountable.

Have a great weekend.

Two posts in one day!  Okay, I know this is a golf blog. And I know we talk all golf, all the time.  But give me a moment here. I can’t help myself.

THe coolest mascot in college football...in a golf cart, no less.

The coolest mascot in college football...in a golf cart, no less.

The number-one ranked Georgia Bulldogs take the field for the first time in 2008 tomorrow. An 11:30 kickoff against Georgia Southern, by far the easiest game of the year on this brutal schedule, which includes visits to South Carolina, Arizona State, LSU, Auburn and Florida in Jacksonville, with home games against Tennessee and Alabama.

God help the Dawgs. They have the talent to get through that schedule. But if they can clear it with just one loss I think a trip to the BCS Title game is guaranteed. Returning 17 of 22 starters from last year’s #2 ranked team, with Heisman Trophy candidate Knowshon Moreno and one of the top QBs in the country in Matthew Stafford. And, not to mention, the Dawgs’ most important addition–UGA VII, who will be introduced to 92,000 plus at Sanford Stadium tomorrow.

Okay, there, I just had to tell you how pumped up I am for this season. Let’s hope UGA can live up to the hype and make a legit run at the title.

Before I close up shop for the night, have a great Labor Day weekend, friends.